POSITIVE provides the full range of commercial design, print, direct mail, web2print and multichannel marketing solutions for clients in the retail, media, financial, charity, cosmetics and health and wellbeing sectors.
Why is sustainability important to you?
There has been a huge increase in consumer concern over sustainability. Our mission is to provide our clients with sustainable products and business solutions, which will enhance their business operations.
What environmental issues particularly resonate with your business?
The print industry has dramatically reduced its environmental impact over recent decades. However, print is not always perceived as being sustainable. We need to bust the myths and set out the facts about print media’s attractiveness and sustainability.
What are you currently doing to run a more sustainable business?
We have a long history of environmental responsibility and Forestry Stewardship Council (FSC) accreditation. We recently launched our Positive Planet Initiative, which is a commitment to producing sustainable solutions for our clients, ourselves and the future of our planet.
Why would you encourage other businesses to become a Business Champion?
It is great to get recognition for the steps we have taken to become more sustainable so far and to get advice and support with achieving our longer-term sustainable objectives.
What are your long term/short term sustainability objectives?
Short term we would like to educate clients about print media’s sustainability and encourage them to make more sustainable choices, such as choosing FSC certified and recycled stocks. Long term we would like to improve the energy efficiency of our business premises.