A basic understanding of sales and marketing is essential to start and sustain your business. This workshop will show you how to identify who your customers are, what is important to them, how to reach them and keep them coming back.

By the end of the session, you will be able to: - understand the fundamentals of sales and marketing - Gain support and ideas from fellow participants - Complete an individual workshop action plan detailing your next steps.

TOPICS COVERED - Market research and how to do it effectively - Customer research and creating a customer profile - Who your target market is - Carrying out competitor analysis - Pricing and profit - Market risks - Developing a marketing strategy - Branding - The marketing mix - The promotional mix - Internet Marketing - Advertising - Winning sales and the sales process - Customer Care